Have to say I am really liking the feel of the watch. Stumbled onto it via the reviews after originally angling for the more popular Garmin. The Polar M400 shouldn't be discounted. Lovely feel to the watch and a multiude of options available. Feels more like an 'all-in-one', with the ability to track your running via exact GPS to know exactly how long you got; it has the heart rate monitor and a bundle of options to have on your screens that makes you feel like you got all the telemetry you need to assess your run. On top of that, it also has the ability to track your daily activity, something that has becoming increasingly popular with fitness bands. This has it all for the best price out there on the market here. Also have to say, it has an elegant enough look to pull off as an every day watch, if you are the sort of person who likes to wear that kind of money around all day long!